In recent years, many industries in China have been mired in the quagmire of "involution," with increasingly fierce market competition. Enterprises now face an intricate development landscape, even reaching a critical juncture where outcomes are both decisive and life-and-death. "Involution" represents a dilemma that Chinese companies struggle to escape but must confront head-on—marked by severe product inventory backlogs and immense survival pressures. An increasing number of enterprises are turning their attention to overseas markets, a move partly driven by the necessity to "expand outward" amid domestic "involution.".

However, "going global" enterprises, especially small and medium-sized ones, still face numerous challenges in the process of "going out," primarily including legal regulations, cultural adaptation, market information, political security, talent shortages, and supply chain management.